Empowering Students Leadership in Water Conservation in Batangas State University - Alangilan Campus

Abstract

This study examines the development of students’ leadership in water conservation at Batangas State University Alangilan Campus. It aims to assess students’ awareness and understanding of water conservation and to evaluate the effectiveness of an advocacy advertisement video as a tool for promoting student leadership and participation. Using a Likert-scale survey, the research measured students’ perceptions of the video in terms of clarity, accuracy, and its overall influence on their awareness and sense of responsibility toward sustainable water use. Results highlight that visual advocacy materials can enhance students’ engagement and strengthen their leadership potential in promoting water conservation within the campus. The study emphasizes the importance of empowering students as advocates for water conservation and offers valuable insights that can help educators, administrators, and future researchers adopt creative, student-centered strategies to promote responsible water use.

Introduction

The text highlights the growing global and national concern over water scarcity caused by pollution, climate change, urbanization, and irresponsible consumption, emphasizing the need for collective action and responsible water use. In the Philippine context, studies show that awareness, education, and experience strongly influence individuals’ participation in water conservation. At Batangas State University–Alangilan Campus, students are viewed as potential leaders and change-makers who can promote sustainable water practices within and beyond the university.

The study aimed to develop students’ leadership in water conservation by assessing their awareness, evaluating an advertisement video as a tool for engagement, and determining its effectiveness in promoting conservation. Using a descriptive qualitative research design, data were collected from 50 college students through a Likert-scale questionnaire. The advertisement video was developed and used as an intervention to strengthen students’ awareness, responsibility, and leadership in water conservation.

Results showed that students already possessed a high level of awareness about water conservation, strongly recognizing water as a limited resource essential to environmental protection and future sustainability. However, familiarity with specific conservation methods was slightly lower, indicating the need for more practical knowledge. The advertisement video was rated very positively in terms of clarity and accuracy, with students finding its language, visuals, and examples clear, realistic, and applicable to real-life situations.

Conclusion

The following conclusions were drawn: 1) This study emphasizes the advertisement video effectively raised awareness and motivated students to take action. 2) This study highlights that empowering students encourages a more sustainable and environmentally responsible campus community.

References

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Copyright

Copyright © 2025 Lianne Summer G. Jimenez, Vyrone Manuel De Castro, Luckylaine Dimaano, Maureen Gregori, Shane Raizel Hernandez, Heinrech Lascano, Bryle A. Armeza. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.